If you don't mind advertisements in your phone!
The Net's next phase
"Your mobile phone should be free," Schmidt told Reuters. "It just makes sense that subsidies should increase" as advertising rises on mobile phones.
This undertaking is both a recognition of users' right to control their personal information, an effort to head off regulatory action and a response to an increasing trend on the Internet toward openness rather than exclusivity, he said.
"Data should never be held hostage. We might as well get ahead of it before a law gets passed forcing us to do that." - I agree with this statement!
Google (Charts) is experimenting with delivering text, brand-image and video ads onto small-screen mobile phones. It is enjoying early success in its strategy to win phone network allies in Japan, where TV viewing and shopping on phones is advanced, he said.
The Google executive said his own company had no plans to directly give away phones itself, nor is he aware of any effort by partners such as phone makers Nokia (Charts) or Motorola (Charts) or mobile operators like Vodafone (Charts) to make such a radical move, he said.
Schmidt acknowledged that mobile phones may never become totally free to the consumer. Newspapers are still not completely free a hundred years after they started relying on advertising, but they certainly are inexpensive, he noted.
The company, which will derive virtually all of its expected $10 billion in revenue this year from selling text ads to computer users who use Google to search the Web, has said previously it expected mobile phone advertising to match computer-based ad revenue over time.
Support my blog by downloading: Firefox browser
Picasa 2
You can also support me by clicking on the ads on this site!
0 comments
Post a Comment